Money-making real estate direct mails do not stray from the proven direct marketing formula. So although writing real estate postcard marketing content is challenging, investors need not feel lost because there are established marketing guides they can follow and perhaps innovate.
One of the most authoritative marketing formulas is AIDA. I am sure you have heard of it by now, but for the newbie this means to gain your prospects 'attention', then continue to engage his 'interest'; amplify his 'desire' to sell their homes to you; and then to lead him to 'act' on this desire.
Unfortunately, even the best of us who write for a living sometimes neglect to emphasize the last component of a good sales letter, the call to action. Too often, we simply assume that we know what the consumer will do. The truth of the matter is that sometimes (most of the time, actually) we have to lead the reader to the final steps of our sales pitch: the call to action.
And if you're new to the writing of marketing materials, you may even feel a bit shy about actually writing a call to action. It may remind you of those commercials on television. "And if you're the first 200 callers you'll also receive at"
But do you know why just about every commercial on TV is written like that? Because they work. Direct marketers will stick with a style, a wording, an entire ad campaign as long as it's pulling in the sales for them. They take the phrase "If it ain't broke, don't fix it" to a whole new level.
So to succeed in your real estate postcard marketing, get over your shyness about asking your clients to e-mail you, call you, or visit your website. Don't waste your magnetic headline and great offer by having a weak call-to-action.
But more than asking them to act, you need to write your call to action so they feel it's absolutely necessary that they act today. In fact, they need to act while they have that postcard in hand. Far too often with direct mailing the old adage of "out of sight, out of mind" applies.
So use your customer knowledge and creativity to come up with a strong reason that will make people do what you want them to do.
Give them a reason - even an obvious reason - to act RIGHT NOW! Remember, there are reasons why the television commercials continue to urge viewers to call within the next 10 minutes. They are reasons why incentives are given to those "first 200 callers."
Create that kind of interest and excitement in your real estate investment service and your postcard mailing will generate you some substantial profits - guaranteed! - 16477
One of the most authoritative marketing formulas is AIDA. I am sure you have heard of it by now, but for the newbie this means to gain your prospects 'attention', then continue to engage his 'interest'; amplify his 'desire' to sell their homes to you; and then to lead him to 'act' on this desire.
Unfortunately, even the best of us who write for a living sometimes neglect to emphasize the last component of a good sales letter, the call to action. Too often, we simply assume that we know what the consumer will do. The truth of the matter is that sometimes (most of the time, actually) we have to lead the reader to the final steps of our sales pitch: the call to action.
And if you're new to the writing of marketing materials, you may even feel a bit shy about actually writing a call to action. It may remind you of those commercials on television. "And if you're the first 200 callers you'll also receive at"
But do you know why just about every commercial on TV is written like that? Because they work. Direct marketers will stick with a style, a wording, an entire ad campaign as long as it's pulling in the sales for them. They take the phrase "If it ain't broke, don't fix it" to a whole new level.
So to succeed in your real estate postcard marketing, get over your shyness about asking your clients to e-mail you, call you, or visit your website. Don't waste your magnetic headline and great offer by having a weak call-to-action.
But more than asking them to act, you need to write your call to action so they feel it's absolutely necessary that they act today. In fact, they need to act while they have that postcard in hand. Far too often with direct mailing the old adage of "out of sight, out of mind" applies.
So use your customer knowledge and creativity to come up with a strong reason that will make people do what you want them to do.
Give them a reason - even an obvious reason - to act RIGHT NOW! Remember, there are reasons why the television commercials continue to urge viewers to call within the next 10 minutes. They are reasons why incentives are given to those "first 200 callers."
Create that kind of interest and excitement in your real estate investment service and your postcard mailing will generate you some substantial profits - guaranteed! - 16477
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